Julie Joyce Link Fish Media Trojan Fail

I was reading a great post today by Julie Joyce on SearchEngineLand.com. From her profile I discovered the link development firm she owns, Link Fish Media. As I went to visit the site, my trusty Kaspersky brought me this message:


Julie, I hope this is a mistake, or that your site was just hacked. If not…..???

I would post the url to her site but I don’t want to infect anyone. If you’re really curious you can get it from the image above.


-SEO Fail Blog

  1. #1 by Julie Joyce on April 26, 2010 - 4:05 am

    Get a Mac. That will fix it.

  2. #2 by Jane Copland on April 26, 2010 - 5:18 am

    This sort of blogging troubles me. If I were to notice a fellow SEO, especially one whose reputation is good and deserved, had a warning or error on their site that could hurt their business, I would email them directly, rather than blog about it. It’s easy to get in touch with Julie: even if you don’t want to visit her site after receiving this warning, you’ll easily find her on Facebook or Twitter.

    The point of blogging about something like this is always for the writer’s own gain (ad revenue – you have ads here on the blog, attention, page views leading to return readers, etc). If you were to contact Julie or one of her colleagues directly, the problem would be cleared up faster (i.e. you’d be doing a better job of “protecting people”, as I imagine that’s a reason you could cite for writing this). You’d also alert Julie to the problem a lot faster than waiting for someone to tell her about it, or for a Google Alert to pick it up.

    This blog, and others like it (seobullshit.com comes to mind) appear to exist for the point of scoffing at folks rather than helping or protecting or adding anything of value. I’ve written about scams (Domain Renewal Group) and epic fails (BBC reporting something woefully incorrect about SEO to a national audience) but I’d deal with a small company’s on-page issue very differently.

  3. #3 by Sam W. on April 26, 2010 - 8:46 am

    I agree that you should probably email them directly however, this is what the SEO “fail” blog is about. It may be scoffing a bit but I find it helpful to know of any viruses on a site. How does that not add value?

    You said you write about scams so do you email the company first? I doubt it, you probably write about them and they find out about it they same way you found out about this….Please, correct me if I’m wrong. Anyhow, I enjoy the fail blog and think this was a helpful post.

  4. #4 by Jane Copland on April 26, 2010 - 11:56 am

    “You said you write about scams so do you email the company first? I doubt it, you probably write about them and they find out about it they same way you found out about this”

    I did. I got no response. My research on the scammer in question confirmed that they were illegitimate. Similar research about Julie’s company would have not turned up such problems, and would have turned up email addresses through which to contact them.

    Secondly, there is a difference between deliberately picking on a small company whose site is either hacked or sending the wrong message to a virus programme for whatever reason, and pointing out an obvious scam.

    I’m sure you’ll agree.

    “It may be scoffing a bit” – This is what I absolutely detest about this sort of SEO blog. How old are we? We’d tell our children off if they exhibited the sort of nastiness perpetuated throughout the SEO blogging world. If the owner of this site had contacted Julie directly (Facebook and Twitter would not necessitate going to her site, if that bothered anyone), the problem of a potential hack would have been cleared up faster. As it were, it was a friend seeing this post that alerted her to its existence. Contacting her directly would have been far more valuable for both her and everyone else. But not as amusing for people’s childish amusement.

    I wish people were more polite to each other online, especially within our industry. Maybe that makes me idealistic and childish. Blog about it on idealisiticchildishseos.com if you wish.

  5. #5 by David S on April 26, 2010 - 12:47 pm

    Good point, Jane.

    When I first visited Julie’s site after reading this post several days ago, my browser crashed. Fortunately, though, Julie has been able to fix the problem with her blog.

    We all run into problems with our own sites. I’ve had plenty of issues with downtime on my own personal blog. Downtime, hacks, etc. are to be expected.

    Something must be said of a little criticism. As internet marketers, we of all people probably understand the most, that our online presence is completely public. That’s one of the reasons we offer reputation management services to our clients.

    I don’t think the author, here, meant any harm. And yes, I can agree that he/she is trying to get traffic in order to generate revenue.

    Unfortunately, this postmodern trend of criticizing in order to be heard is not the best way to go (I’m really not a fan of Perez Hilton’s methods, for example). But, we as internet marketers need to be prepared and able to handle this kind of criticism. I think Julie has handled it beautifully.

  6. #6 by Jane Copland on April 27, 2010 - 1:29 am

    Julie can certainly stand up for herself, no doubt.

    I am just really tired of people using other people’s problems as tools via which to gain attention. If we all just got on with our jobs, we’d be better Internet marketers. If a client calls me with a criticism, I need to heed their advice and opinions. Random bloggers moaning about someone’s site being unavailable or hacked? Not in the same league. It makes our industry look pathetic.

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